Internal brand study / 2026
Nu Labs
One identity. A useful range.
Brand identity / Art direction
The question
A black-and-white identity that moves from quiet clarity to expressive form.
Build a recognisable system around the supplied three-part symbol, with enough range for digital, print and physical applications.
The direction
Keep the signature fixed. Let scale, material, typography and shaped panels create the variation.
The system combines Instrument Sans, an exact logo lockup and a restrained neutral palette. A straight cut meeting a soft curve becomes a recurring way to frame content.
Scope
- Identity guidelines
- Typography and composition
- Digital applications
- Apparel and stationery concepts
Application renders are visual concepts, not production samples.
Same signature. Different surfaces.
A useful
range.
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next chapter?
Bring a clear brief, a difficult problem or the start of an idea.
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